1. What is spawnd?

spawnd is a web-native gaming platform that lets players instantly try premium PC game demos right from your browser: no lengthy downloads, no installations. Think of it as YouTube for game demos: just click and play!

👍

spawnd runs web-native games, meaning they execute locally inside your browser, with no installs or streaming. No subscriptions, no queues, no time limits. Just click and play. 🕹️

Our goal is to boost visibility, wishlist conversions, and ultimately sales for high-quality games, especially those on Steam, by making the demo experience seamless, fast, and easily shareable.

📘

Want to read more about spawnd?

See the spawnd Presentation Deck here!

spawnd is built by the Nuuvem team, Latams’s leading gaming platform, trusted by millions of players and hundreds of publishers and studios. 😊

2. Why Web Demos?

Game Discovery is broken. Thousands of games fight for attention in the same crowded storefronts, and it’s usually the ones with the biggest marketing budgets, not the best gameplay, that get seen.

spawnd changes that.

By making premium game demos playable instantly, from anywhere, no installs, no downloads, we give players the power to experience a game before they wishlist or buy. And we give devs the ability to break free from platform limitations and push their game directly where their audience is: websites, Discords, social feeds, press articles, and beyond.

Trying a demo on Steam can take up to 10 minutes between login, download, install, and update. On spawnd, it’s click → play. That’s the difference.

3. What do I Get by Joining spawnd?

By being part of spawnd's first wave, your game doesn’t just get another launch push, it leads by being part of a small number of developers having early access to an innovative tool and a large audience of players at no cost.

Premium Visibility, Powered by Nuuvem

Your demo will be featured on various Nuuvem's and partners' channels, potentially reaching millions of monthly players. We’re curating this first phase to give participating games front-row placement and focused traffic, including with some of the industry's largest players, with no ads, no noise, just your game, center stage.

Built-In Embedding & Sharing

Your demo becomes an instant-launchable asset, just like a YouTube video. Players can share it via URL or embed it anywhere, trailers, press coverage, store pages, communities, newsletters. Think: a playable trailer that travels with your game.

We handle all hosting, infrastructure, and QA. You focus on the game, we’ll handle the rest.

Here is a live example of a game embed. Try it out! 😃

Actionable Insights

spawnd is much more than increasing your game's audiences, its also about helping you optimize and improve your game even further by using intelligence and data.

We track everything: play sessions, engagement time, wishlist clicks, and share rates. You’ll get access to a straightforward dashboard with clear metrics that show how players are interacting with your demo, and how well it’s converting.

In future phases, you’ll also even see comparative benchmarks and AI-driven insights based on performance across all games on spawnd.

No-Risk Feedback Loop

spawnd is all about learning and iterating. You’ll receive feedback from real players, and our team will work closely with you to optimize performance, page design, and conversion.

In the future we will add deeper feedback tools, allowing you to pinpoint issues early on and constantly optimize your game. It’s not just a launch tool, it’s a collaborative testbed.

Future Features Priority Access

As an early adopter you’ll have early access to upcoming features, including player rewards, in-game quests, monetization tools, influencer integrations, and human support. As spawnd evolves, your studio will always be one step ahead.

4. How Onboarding on spawnd Works (Today)

Getting the your demo on spawnd is quite simple.

1. Submit your game through our New Game Submission page

2. Once approved by our team, review and sign the spawnd Agreement: Read the agreement here;

3. Send us your build: submit your web demo package to the spawnd team;

4. We host and test: our team uploads, configures, and tests your demo internally;

5. You provide us with assets: we also may ask you to send us the game media (most of the times we pull your assets directly from your Steam page), technical information and texts that will populate your spawnd game page.

6. Go live: if your build passes all our tests, it will go live with the next cohort for thousands of gamers to play, wishlist, and share anywhere on the web!

📘

Soon developers will have access to a self-service dashboard to upload and manage their games directly.

5. Why is Nuuvem Offering spawnd?

At Nuuvem, we’ve spent over a decade helping players discover and buy great games. But over time, we saw a clear trend: getting visibility for premium games is harder (and more expensive) than ever.

So we started building spawnd to solve our own problem.

We wanted a faster, more cost-effective way to showcase the games we publish and promote. A place where demos could generate real attention, engagement, and conversions, without depending on traditional ads, storefront algorithms, or wishful thinking.

A Bigger Vision Emerged

As we began testing spawnd, we shared the concept with close partners. What we realized was powerful: spawnd could be even more valuable if we opened it up to other studios. Not just for them, but for us too!

• More games means more players trying more titles in one seamless experience, increasing visibility for everyone.

• A wider variety of demos gives us stronger data and benchmarks to improve the platform faster.

• And, selfishly, it’s also a great way for us to discover new developers and hidden gem games we might want to partner with in the future. 😉

📘

Participating in spawnd doesn’t require any publishing or distribution agreement with Nuuvem. We’re building this platform to be open, collaborative, and creator-friendly — and we’re excited to meet new studios!

Ultimately, spawnd helps Nuuvem fulfill its original mission: bring great games to more players, and bring great players to more games.

6. Final Notes

Being part of spawnd's first cohort gives your game premium placement, early access to data, and priority promotion. We're excited to help you get more players to discover and wishlist your game!

If you have any issues, optimization questions, or want advice or support on web porting, feel free to reach out to spawnd's dev team.

🔶

Let’s make web gaming better – together.

Have more questions? Checkou our FAQ. Also feel free to reach out to our team on our Discord Server! or through our contact form.