game criteria

what are we looking for? what kinds of games fit spawnd's style?

📘

for technical requirements for your game build, see key build technical requirements

which games are eligible?

with spawnd we’re focused on deep, premium gaming experiences.

spawnd is all about a curated experience: less quantity, more quality. we're talking games that players buy and invest their time in, not just quick distractions or shovelware.

✅ what we are looking for:

  • premium PC games that target Steam and/or Epic Games Store;
  • demos that are engaging, immersive, fun, and fully playable with keyboard/mouse (with gamepad support encouraged);
  • titles in core PC genres, such as narrative-driven, action, strategy, or competitive multiplayer experiences, for example;
  • games designed for a large screen / desktop experience (also including VR).

❌ what we are not looking for:

  • free-to-play games (even if it has a demo);
  • mobile-first games or hyper-casual titles (ie. idle clickers);
  • gambling, casino, skill-based money games, or adult content.
  • games using assets, characters, music, or any content you don't hold the rights to.
📘

using generative AI doesn't disqualify your game. see generative AI below.


recommended vs. disallowed practices

✅ recommended practices

  • feel free to add wishlist call-to-actions and links toward your Steam page within the demo build as well (just make sure to include the spawnd UTMs to allow for precise tracking (learn more about this here);
  • we recommend using progressive loading strategies to reduce startup time (i.e. Addressables in Unity games);
  • if applicable, consider offering some kind of game save transfer solutions to your players (demo → full game).

you may freely link to your game's Steam page, social media, and/or studio/publisher website! (just be mindful of interfering with the users experience ;))

good practice example with links to Steam page and social media platforms right on the title screen


❌ disallowed practices

  • ads (banners or videos) or monetization overlays of any kind;
  • sign-in walls, ad-walls or paywalls*;
  • links to unrelated games or third-party platforms;
  • external branding that clashes with spawnd's clean interface.
🚧

for demos that require sign-in to work (such as multiplayer games) and other potential exceptions requests, we ask you to contact the spawnd team.

❌ ad walls or any kind of ad-based incentives are not allowed in any form.


⚠️ allowed, but within constraints

  • you may offer users the option to provide their e-mail (ie. for a newsletter), as long as it is entirely optional and unintrusive.
  • a sign-in/sign-up option can also be included, as long as its not required to play the demo

generative AI

  • we don't block games purely for using generative AI. the criteria are the ones above: is the game good? does it fit spawnd? does it meet the technical requirements?
  • the tools you build with are your call, and we're not going to grade how much AI you used or where.
  • two things we ask:
    • be upfront about it. if generative AI was used anywhere in your game (code, art, audio, animation, writing), tell us when you submit. we'll surface that information on your game's page so players can decide for themselves.
    • it has to be yours to use. assets or content you don't hold the rights to are out, regardless of how they were made.
🚧

telling us your game doesn't use generative AI when it does is grounds for removal from spawnd.

localization

  • spawnd has user interface already localized to 5 different languages. read more in language support and localization.
  • there are no limitations as to where in the world users might share and launch your demo (the more the merrier!). it is for this reason that we ask that all games come localized to the English language by default to be eligible.
  • Brazilian Portuguese and LATAM Spanish localizations are very welcome and may increase engagement with Nuuvem's regional audience, however they are not mandatory.
    • if possible, consider at least adding Brazilian Portuguese subtitles or interface alone in case full localization is not possible at the moment.
  • any additional supported languages are always welcome, but not mandatory.

What’s Next

checkout our frequently asked questions! or jump straight into our onboarding checklist. ;)

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